Duplication in MLM has received so much positive push. Most Upline would suggest that their brilliancy in network marketing experience is the only proper way to do in order for you to be successful; all you have to do is to follow what they’ve told you and “be coachable” (sounds familiar?). Why so much good press on duplication?
Duplication is not quite important as others believe, in my opinion. Entrepreneurs are by their very nature innovative, creative and individualistic. One of the biggest fallacies in MLM is that we should attempt to force creative people to use systems which they don’t line and often can’t copy. Let’s face the fact that entrepreneurial innovation, not organization duplication that works is important.
The secret to have a working force in your organization is to respect your people’s unique and innovative talents. I’m sure that your income will double. Do not force people to adopt your techniques because some people function at different level than others. You will have super performers, and slower performers. They’re just human for heaven’s sake!
At this time, I don’t suppose for one minute that we ever elevate ourselves by belittling others. My point is that duplication played no role in the growth of each premier organization. Or many might misinterpret my opinions that new distributors will not be given instructions or have a sense of structure. New people need a basic step or a system as their foundation. We should encourage them on their own strengths also.
So what do you think we should do if duplication is not always the key to successful MLM? I would suggest that you innovate. Help new distributors figure out how best to use their own talents to find and retail customers and recruit distributors. It may be true that replication is the highest form of smooth talk it’s NOT usually the most profitable of all activities. The funny thing is, it is certain that those in your downline, once successful and wealthy will pretend that you led them to success even if you didn’t. That’s the beauty of MLM.